| Summary: | 碩士 === 淡江大學 === 大眾傳播學系碩士班 === 103 === “The Gold Museum” is located in the area of Reifan(瑞芳) because the place being featured in films such as City of Sadnes, Hill of No Return, and A borrowed life ,the local sightseeing has been presented to a wild audience, evoking and inspiring the identity of the area ; As a result, the town has become an attraction of cultural tourism ; In addition , plenty of relevant academic researches about “Shuei-Jin-Jiou mining sites” have sprung up. The ruined mining remains have turned into a must-visit location for domestic and foreign tourists alike. The museum shows that, through recovery of the local culture, the construction of locality becomes an important and unique reaction to the influence of global capitalism.
Due to the “reproduction of the Mining town”, in the recent years, ”Shuei-Jin-Jiou” has become a popular index for cultural tourism in Taiwan. After seeing the display at the museum and being aware of its importance to the development of the area, I set to research “The Gold Museum of Jinguashih Remains”. In the research design, I used Visual Data Analysis (VDA) in the field to explore the exhibits in the gold museum and understand how the museum as a cultural agent presents the local meaning. I also used semi structured interviews to better understand the concept of the relationship between cultural audience and the exhibition.
In conclusion, the study found The Gold museum as a cultural intermediary between the local and the spectators, the museum works as an agent making a cultural field of Jinguashih, through the contact and interaction of visitors and its exhibits; allowing spectators to grab a basic knowledge of the local culture and its history. The researcher will summarize the findings to explore mineral display and how the exhibition helps to construct the locality of Jinguashi . Therefore, actions of spectators are involved in the production process of the exhibition.
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