A Preliminary Study of Branding through Transmedia Storytelling: Case Studies of “Morewater” and “peacock biscuit”
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 103 === The media environment is changing and forcing consumers to change their media usage behavior. For the past few years, advertising industry were springing up native advertising, branded content and branded entertainment, new forms of advertising communication, tr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7epkk5 |