The Study on Design Strategies in Marketing Channels of Taiwan Aboriginal

碩士 === 國立臺北科技大學 === 創新設計研究所 === 103 === This study develops design strategies from the perspective of marketing channels for Taiwan’s aboriginal cultural Merchandises by investigating existing channel operators, studios and consumers using field survey, in-depth interview and questionnaire survey. F...

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Bibliographic Details
Main Authors: Hua-Chia Ko, 柯驊家
Other Authors: Tien-Li Chen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22103TIT05719052%22.&searchmode=basic