Influences of APP Invitations and Cognitive Styles on Users’ Experiences and Learning Performances

• Main Authors: JIN CHENG, 金程
• Other Authors: 葉雯玓
• Online Access: http://ndltd.ncl.edu.tw/handle/4phu85

碩士 === 國立臺北科技大學 === 創新設計研究所 === 103 === The concept of invitation has been mentioned and widely integrated into the Smartphone App. A design-error failed invitation can affect to the interaction experience of user, On the contrary a good designed invitation will not only let the user get to know the App fast, but also supply an excellent user experience. Besides, many researchers believe that different cognitive styles will affect people’s learning performances. The research is based on the intuition-analysis models and measures of cognitive style, to recognize how the different forms Pre-Invitation affected diversity of cognitive style users. The research is in two procedure, the first procedure is by analyzing the reference and related documents, summed up the most important factors of APP’s invitation which could affect the user experience, and classifier by those factors to analyze the invitation of present 40 apps. The second procedure is by choosing 7 typical prototypes from the first 40 Apps, tested by 61 volunteers, to acknowledge the influences of different types of app invitations and different cognitive styles on people’s user experience and their learning performances. Results show that: (1) Various forms of application invitations has significance differences; the invitation with audiovisual forms will improve the feeling of user experience; the invitation which based on the context presented can enhance the effect of convey content; farther, 2~4 pages invitation can also give users a better user experience. (2) The intuitive and analytical cognition style users has substantially identical user experience to the invitations; the learning performances of intuitive and analytical cognition style people have no significant difference also. (3)Analytical cognition style users have a higher tolerance than intuitive cognition style users, when they use the app invitation that has great amount of text, large quantity of information (such as numerous pages, lengthy content). Their cognition styles have significant difference in the degree of boredom. (4) In relative terms, the expression which based on the content presented has a lot relevance with user experiences; in contrast the learning efficiently barely effect the user experiences.