A Research on the Marketing Strategy for Electronic Education Industry after the Regionalization of the ASEAN Economic Community

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === The Chinese tradition has a long history with thousands of years worth of ups and downs, this factor is what molded the determination and hard working spirit in its people. The 21st century is the century of Chinese people, Chinese language and Chinese...

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Bibliographic Details
Main Authors: Shing-Mao, Huang, 黃昇茂
Other Authors: Tung-Lai, Hu
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/5y65fu
Description
Summary:碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === The Chinese tradition has a long history with thousands of years worth of ups and downs, this factor is what molded the determination and hard working spirit in its people. The 21st century is the century of Chinese people, Chinese language and Chinese culture shall become prominent in the world as a mean of communication. This is a chance of a hundred years wait, as Chinese sons and daughters, we should rise along with the wave, take the chance to spread the Chinese culture to the foreigners who seek to be in touch with it. This is an extremely ambitious goal, along with it came many business opportunities and business models.   The 10 ASEAN Nations will be stepping towards a multi-areas cooperation model this year (2015), the official language of ASEAN is English, however, there is no doubt that Chinese language and culture shall be playing a big and influential role after this cooperation, for the factors of its geographical, political, and historical backgrounds. This has encouraged people to study Chinese, cause them to want to be able to speak and understand Chinese culture more.   This paper explore the current education system and education situation of each ASEAN Nations, it pinpoints the fact that the interests in learning Chinese amongst these countries is significantly higher in recent years. However, a number of ASEAN Nations face critical issues on the quantity and quality of educators. Electronic Tag Reading Education System Technology can help ease the issue on lack of teachers and under-qualified teachers by: 1) Electronic Tag Reader incorporates new technology and books together, using digital codes to add sound into traditional books. It allows students to hear the standard pronunciation clearly, as though a professional teacher is teaching them; 2) Famous book brands such as Doreamon or Warner Brothers, along with this credible Tag Reading Technology, will be able to use popular cartoon characters in attracting young children to learn a new language and culture; 3) Able to develop a large quantity of Tag Reading Technology Books, including poster series, and come up with a more various discipline of each country, and incorporates the local language with Chinese and English; in order to provide the teachers, students, and parents with a wide array of choices. The Tag Reading Technology is nothing like the traditional learning method of relying on teachers. It is a process of change and revolution of the learning process, and a complete change to traditional reading, it will improve and enrich the process of learning languages dramatically.