A Study Among The Connotation of Manufacturing Servitization, Customer Relationship (Guanxi) And Leadership – Using Telecommunication Industry as an Example

• Main Authors: Yang Shu Fen, 楊淑芬
• Other Authors: Lin Feng Yi
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/sdq3p4

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === Internet has become an inevitable phenomenon under the global economy and result of a tighter relationship in the link of global. International Competition in worldwide industries has been growing increasingly fierce. As the manufacturing industry toward customer oriented, small and medium size enterprises in Taiwan should consider adjusting their operations and management strategies. However, due to smaller scale, insufficient resources, small and medium-sized enterprises that face much faster replace rate and higher pressure of internationalized competition. Manufacturing servitization is one of effective way to overcome this predicament. The purpose of this research is to investigate the Guanxi and leadership among the partners while underlying the strategy of manufacturing servitization. This is a qualitative and case study research. Using depth semi-structure interviews, it is to study the influence on the degree of the trust in the respect of quality, price, delivery, flexibility, and customer supporting. The results of this research find that the influence on the degree of the trust among the partners caused by Guanxi and the style of leadership, and the influences on the willing to cooperate in the future caused by the degree of the trust.