Research on Corporate CSR Strategy

• Main Authors: Mei-Chun, Kuo, 郭玫君
• Other Authors: Tsai, Jung-Fa
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/j96z5p

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 103 === CSR does not mean that companies operate the social public relations or the surface marketing tactics, but should be based on the company&;#39;s core competencies as the beginning, sustainable development as the ultimate goal, so that the company’s operation, fully integrated with shareholder value and social environmental issues, establish the corporate CSR culture with all of the employee, and jointly create the value for the business in the community! Limitation in government resources, while infinity in non-governmental forces. Real corporate social responsibility should be &;quot;Don’t do extensively but deeply&;quot;. This study is trying to investigate and summarize the various global industries with high achievers in CSR business, how do they base on their different core competencies, and position the emphasis on their CSR strategy, in order to provide enterprises the CSR practices and key issues setting, and to shorten the trial period on developing their CSR strategic focus, set up the enterprise&;#39;s own sustainable CSR strategy.