The Evaluation Model of Entry Into The Halal Market

• Main Authors: Jyun-Ming Jhuang, 莊竣名
• Other Authors: Ming-Kuen Chen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/4xugry

碩士 === 國立臺北科技大學 === 資訊與財金管理系碩士班 === 103 === A large population of people is involved in the global Muslim Halal market. This market is extremely large and presents numerous features. However, Taiwanese vendors typically lack understanding of the Halal market, and generally associate this market with “Halal certification.” The current Halal certification system lacks an internationalized integration, and therefore different countries and regions may possess different regulations and standards concerning Halal. Subsequently, countries that are unfamiliar with the Islamic religion struggle to correctly understand Halal. Therefore, Taiwanese vendors are required to invest considerable time and effort into market development to meet the Halal specifications of various countries. In overview of domestic and foreign studies concerning Halal issues, few studies have generalized or broadly and systematically considered the characteristic dimensions and evaluation guidelines of the Halal market, hindering decision makers who wish to enter the Halal market from immediately formulating investment strategies and determinations. The author of the present study consolidated extant domestic and foreign Halal-related research to develop the evaluation dimensions and guidelines for those endeavoring to enter the Halal market. In addition, the Fuzzy Analytic Hierarchy Process (Fuzzy AHP) and the Fuzzy Decision Making Trail and Evaluation Laboratory (Fuzzy DEMATEL) were employed to develop an evaluation model for the systematic advancement into the Halal market. This model was then used to analyze weight values, associate various factors, and construct a prominence and relation analysis model. The findings of the present study can provide vendors with an understanding of the strategy-enforcing items required for entering the Halal market, and as a reference for subsequent studies.