Application of Theory of Constraints for Production Marketing Coordination in Vehicle Connector Industry – A Case Study for H Company

• Main Authors: YING-DE LI, 李英德
• Other Authors: 陳凱瀛
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/8phzb3

碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 103 === The influence of poor coordination between production department and marketing department is very complicated. These issues include high inventory in financial side, customer complaint due to late delivery, production scheduling problem because of urgent order and lack experience of staffs etc. To solve above problems, the theory of constraints (TOC) was applied to develop analysis method and procedure. According to TOC, the thinking process includes what to change? what to change to? and how to change? Base on these three logical thinking, the first thing is to proceed interior interview to clarify undesirable effects. Then apply Conflict Resolution Diagram (CRD) to find out core problem, and develop Current Reality Tree (CRT). To plan Future Reality Tree (FRT) based on Tactical Objectives (TO). The ultimate goal is to develop a project to solve poor coordinate situation between production and marketing. Apply TOC to investigate the coordination issues between production and marketing for vehicle connector vendor – H company. Through CRD and CRT analysis, customer relationship maintenance and business operation cost reduction were identified as two core problems. In order to solve the conflict in Balance Score Card (BSC) perspective, 8 TOs were delivery. Finally, the action plans for each TO were raised. To ensure these plans were executed and targets were achieved via cross function team operation and monitor.