The Business Strategic Analysis of LED Industry in Taiwan -A Case Study of H Company

• Main Authors: Feng-Wei Hsu, 許峯偉
• Other Authors: Kai-Li Wang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/k92237

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 103 === Abstract： This study involves case studies of a Taiwanese LED manufacturer and aims to investigate the status of LED industry, the future development and business strategy of this manufacturer. Five Force Models, SWOT and in-depth interviews are applied to discuss how this manufacturer plans management strategies to stand firmly in competitive environment. With the integrated content of in-depth interviews, we come to the conclusion that this manufacturer focuses on high-end application market and uses its specific technology, unique patents as well as long-term strategic cooperation with customers to sell its product worldwide. Based on the above research analysis, we suggest that H company can strengthen its R&D capabilities and create a blue ocean strategy; develop strategic alliances with manufacturers in Europe, America, Japan, and get effective distribution of the Chinese market as well; increase economies of scale and also improve customized capabilities; enhance the cost and management capabilities, strengthen employee expertise as well as knowledge management to enhance its competitiveness.