The Business Strategy of Marketing Company in Taiwan Used Car Loans Industry

• Main Authors: Hsin-His Pan, 潘新禧
• Other Authors: Teng Lung Hsieh
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/05489017974401670144

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 104 === So far , there are several thesis about car loan, such as chien-wu cheng(2008) The business model of Taiwan second hand car market and the research of selling system construction、Chang, Chi-Long(2011) The Study on Business Model and Competitive Strategy of Used Car…etc. But there are not a thesis only referring to used car loan. The main idea of this research discusses about “The Business Strategy of Marketing Company in Taiwan Used Car Loans Industry”.The main results in this paper are as follows : Upgrade the core competency: The strategy of differentiation from competitor: First, make a entrust agreement. The strategy of increase the value added : Second, Increasing the quality control of cases, and assist in cases management and debt collection. Transform the company into finance company. The strategy of communicate with customers: Third , use innovative electronic commerce to seek for prospective customers. Adjacencies: Fourth, provide selling service to regular customer and strategic alliance with used car dealer . White space: Finally, develop the layaway plan.