Exploring the Effect of Communicating the Value of Organic Food Ingredients on Consumers' Perception

碩士 === 東海大學 === 餐旅管理學系 === 103 === The purpose of this study is to investigate the effect of communicating the value of organic food ingredients on consumers' perception. The focus group interview was used to gain a deeper understanding of organic food ingredients consumers' perception in...

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Bibliographic Details
Main Authors: Ling-ya Liao, 廖羚雅
Other Authors: Shu-Tai Wang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/57049934786281464799