A Study of Consumers’ Intention to Purchase Private Brand Products: The Moderating Roles of Country-of-Origin Image and Product Category
碩士 === 東海大學 === 國際經營與貿易學系 === 103 === This study reviews the relevant literature and examines the factors of store image, consumer innovativeness, and word of mouth (WoM) reputation that influence consumer perceived risks, attitudes towards private brands, and analyze the influence on purchase inten...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5hnw45 |