The Effect of Product Reliability and Qualia on Brand Evaluation and Purchase Intention
碩士 === 東海大學 === 企業管理學系碩士班 === 103 === In the era of rapid change of environment, people continued changing, updating and improving the feeling and views on things. The general design services, goods, construction and feelings are increasingly difficult to meet the needs of modern due to social,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55636519465317518703 |