Consumers’ Behavior Intention to Use Self Service Technology System（SST）- A Case Study of 7-11's Recreational System in iBon

• Main Authors: Chen, Jing-Hong, 陳勁宏
• Other Authors: Lu, Chia-Ju
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/wer365

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === Abstract In recent years, with the progress of science and technology, the self-service technologies are is increasingly popular, and the pattern of domestic leisure tourism has changed considerably with the rapid development of science and technology and the Internet. Especially the introduction of self-service technology makes the domestic conveniences partly change from person-to-person service to person- to-virtual machines interaction. This research is according to the Technology Acceptance Model (TAM) put forward by David (1989) and Innovation Diffusion Theory by Rogers (1983), to explore consumers’ behavior intention of using IBON convenient life for leisure travel ticket. The survey object of this research questionnaire is consumers are mostly from 21 to 60. The research scope is consumers’ acceptance of using the self-service technology system of unified 7-11 supermarket to buy leisure travel tickets. The projects accord with the leisure tourism classification of IBON convenient life including three parts: theme parks, recreational tickets, hotel booking. There are a total of 342 questionnaires, 164 questionnaires are effective. The effective sample rates were 52.7% and do the data analysis through the SPSS17.0. The research results show that: 1. The compatibility has a positive effect on perceived usefulness. 2. The compatibility has a positive influence on behavior intention. 3. Perceived usefulness has a positive influence on behavior intention. 4. Perceived usability has a positive effect on perceived usefulness.5. Perceived usability has a positive effect on behavior intention. And it puts forward some relevant suggestions according to the results of the study for later researchers and related enterprises for reference.