A Study on the Promotion of Badminton Tournament Classification System - Innovation Diffusion Theory Perspective

• Main Authors: Lai, Chien-Hao, 賴建豪
• Other Authors: Chen, Chao-Chien
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/2y2bay

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 103 === Doing badminton sport can’t be limited by space and body shape. Besides, the sport can bring some positive advantages of health and socialization. People in Taiwan regard badminton sport as leisure and fitness. But, the current system is not able to encourage people who love badminton to participate in competition, even can be the obstacle to the development of badminton sport. IntegrationSports Corporation has promoted NTRP since April in 2008 and has stimulated the development of tennis sport. This study attempts to use case study to explore the business models and strategies of IntegrationSports Corporation, which provides Chinese Hope Badminton Association with the suggestions about establishing business models and strategies. Through the development of innovative business model, we expect to increase the market value of the domestic badminton industry, then promote and accelerate the professionalization of badminton sport.