| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 103 === The objective of this study is to explore and research the factors influencing the selection of group lunch meal manufacturers for middle school students in Taichung City. The research was conducted in the first semester of the 2014 academic year.Demographically, the search covered four regions of Taichung City. One public middle school among each region is selected as the target research group. The research method is based on the study of purposive sampling questionnaire. A total of 360 questionnaires are sent, and valid questionnaires are 333. The effective rate is 92.5%. Data is analyzed by using statistical methods such as percentages, standard deviation, T test, single factor analysis of variance, and Scheff`e post hoc comparisons. The conclusions are as follows:
1. Student's gender is not a significant factor when judging and selecting group lunch meal manufacturers.
2. There are significant differences between students in different grades in judging and selecting group lunch meal manufacturers.
3. The size of the middle school in where the students are from is not a significant factor in judging and selecting group lunch meal manufacturers.
4. The region of the middle school in which the students are from is a significant factor in judging and selecting group lunch meal manufacturers.
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