The Influence of Online Retailers’ Service Innovation on Word-of-Mouth

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 103 === The launch of the World Wide Web enforces retailers change the way they run their business with partners and consumers. It also changes traditional business models and furthermore enhances the rapid development of e-business. E-commerce changes the aspects of...

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Bibliographic Details
Main Authors: Huang, Shu Yuan, 黃淑媛
Other Authors: Yang, Yi Chun
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/18415601130286991029