Do-it-youself Computer Retailing Strat-egy：A Case Study of Company A

• Main Authors: He, Jhih-Cing, 何志清
• Other Authors: Lee, Wee-Keng
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/hh8n5h

碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 103 === In the domain of PC retail,the DIY market is always a focused spot of many retailers.In Taiwan many manufacturers of computer parts put their products on worldwild stage, hoping to increase the brand visiblity and market share of the company, and attempting to make more profits and total income. Taiwan itself is an important place to produce computer parts,so it’s easy to get all products, and thus there are all kinds of retailers.As large as 3C malls to smaller individual stores, and even online ones, all come into the market. Due to the rising of smartphones and tablet PCs in recent years , there are some changes in the PC DIY market, and it seems to gradually decline in some ways. On the contrary, mobile devices seem to have a great growth, some of their functions even replace computers, and become the new favorite of digital de-vices. In order to follow the stream of the market, the retailers of computer parts may need to adjust their strategies. In the meager profit age, they should develop different policies, promote added values, use network to provide online con-soles, and combine physical and virtual stores to promote competitiveness.