Evaluating Service Friendship between Customers and Front-line Employee in Vietnamese Commercial Banks: Antecedents and Concequences
碩士 === 亞洲大學 === 經營管理學系 === 103 === With regard to such a competitive environment as banking, gaining customer loyalty is an indispensable factor that contributes to decide the lifespan of a bank institution. To enhance the importance of customer loyalty as well as attract more new potential customer...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/afsmn8 |