| Summary: | 碩士 === 亞洲大學 === 國際企業學系 === 103 === ABSTRACT
With the most varied kiln in Taiwan, the traditional ceramics in Miaoli flourished in Japanese-occupied Period. While the decorative porcelain market grows, firewood kilns were unvalued and many kilns have been dismantled. Until 1982, the Hanbao kiln arouse attention of many people to firewood kilns.
Due to declined decorative porcelain market, there released numbers of skillful model sculptor, some of them set up their own personal studio to make living. Combined unique firewood kilns in Miaoli and their creative works, resulting in the transformation of traditional industries.
The main purpose of this study is to organize, through literature and in-depth interviews, analysis of the successful business model Miaoli individual pottery studio. The researchers observed the creation, kilns way, and the actual work involved in the kiln, to collect data for the reference case analysis.
In this study, Miaoli firewood pot personal studio - Qing kiln as the main object, is the main reason behind no decorative ceramics, open their own personal studio of sculptor original mold. Through case studies, this study found that art pottery, "creative", "brand", "unique" is an effective marketing point, but also for the industry to find a market in the fierce competition. Successful focus on cases that "practicality", "originality" and "artistic", only continuous creation may have a sustainable business.
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