| Summary: | 碩士 === 亞洲大學 === 心理學系 === 103 === Human will have various kinds of visual preference when they view the external environment. Visual preference of human is influenced by many motivational factors. Human also has visual preference when they see the individual with same or different gender. They will have different viewing order of face or other body parts, as well as the duration staying on face or other body parts. Therefore, this study recruited forty Asia University students as participants and used eye tracker as a research tool to investigate how gender, degree of nudity, and visual salient object influence eye movement patterns when they viewing female pictures.
Experimental 1, a 2 × 2 × 2 mixed design, studied the effects of gender, nudity, and body parts on visual preference. Experimental 2, a 2 × 2 × 2 × 4 mixed design, studied how gender, with or without visual-salient accessories, and body parts on visual preference. Experiment 3, a 2 × 3 × 3 mixed design, investigated the effects of gender, breast size and waist-hip ratio on visual preference. Result of Experimental 1 showed more viewing time spent on chest than legs. Both genders have longer first fixation duration on chest when it was uncovered by clothes. The results of Experimental 2 (without accessories condition) were similar to that of Experiment 1. But eye movement pattern of female participants were affected in the condition with accessories. Female participants stayed longer on accessories. Same gender difference was found in Experiment 3. The major factor of male visual preference was breast size. On the contrary, female visual preference took both breast size and waist-hip ratio into consideration.
Taken together, the visual preferences of both gender when they viewing female body image were consistent with the prediction of the theory of sexual strategy: body parts, visual salience, and waist-hip ratio would affect the eye movement patterns.
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