| Summary: | 碩士 === 大仁科技大學 === 文化創意產業研究所 === 103 === In recent years, many countries have detruded electronic tickets to combine with one card that is a great market. Meanwhile, it drives life of innovation and changes lifestyle. The implementation of smart cards is also more popular. Every region continues to the technology witch use to facilitate scientific and small transactions. The Kaohsiung and Pingtung areas have followed up and combined the iPASS. The iPASS users in Kaohsiung are fewer than those in Taipei during the promotion period. Therefore, this study is to explore the way how to increase the intention of using iPASS including shorten into the period, reducing the risk of personal information and also improving the software and hardware system performance.
To enhance behavior intention of using iPASS, this study investigated the personal information management security (PIMS), information involvement, and perceived risk of iPASS users based on TAM. In this study, we also analyzed six external variables which are personal information, perceived risk, perceived usefulness, perceived ease of use and behavioral intentions have a positive causal relationship.
A total of 580 copies of questionnaires distributed, mainly in the Kaohsiung Pingtung areas. Using Visual PLS structural model of the probe card to verify motive use, a perception on the use of capital security, messaging features involved the use of attitudes and behavioral intentions affect relationship. Results from the study to verify that: (1) the use of the user's message Card involvement perceived usefulness and perceived ease of use have significant positive impact. Perceived risk (2) the use of the card user in the perceived usefulness and perceived ease of use have a significant positive impact. A capital security (3) the use of the card user in the perceived usefulness and perceived ease of use have a significant positive impact. (4) the user of a capital security, message involvement, perceived risk and perceived usefulness, perceived ease of use, behavioral intentions are having a significant positive impact. (5) analysis of the background factors via maternal sample of this study that, different sex, age, occupation, card type, no experience and frequency of use does affect the use of the real card.
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