A Study on Effect of Antecedents and Consequences of Brand Love- The Example of Smart Phone Brand
碩士 === 南臺科技大學 === 行銷與流通管理系 === 103 === Being able to create strong emotional bonds between consumers and brands can be seen as an important goal of today,s brand management. Brand love is previously discovered to have several desirable outcomes from marketing perspective but the understanding of thi...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j29ngw |