| Summary: | 碩士 === 南臺科技大學 === 行銷與流通管理系 === 103 === With the rapid economic growth, the pace of life becomes faster, as well as the high population density, in Taiwan. Consumers is getting used to takeout eating in order to save time, thus, the drive-thru gradually turns into as one of popular consumers eating habits. It has created a fast rise of chain restaurants with drive-thru services and promoted the associated technology development in Taiwan.
The consumers who have experienced in drive-thru service provided by Starbucks, Zhongzheng Store, Yongkang, Tainan City, are sampled in this study. Statistical methods are applied to analyze consumer awareness, the use of attitudes, satisfaction and repurchase intention. SPSS is used to analyze the 363 copies of valid samples. Research and analysis of the results showed: (1) the relationship between cognitive and consumer attitude is significant; (2) there is a significant relationship on attitudes and consumer satisfaction; and (3) consumer attitude has significant relationships on repurchase intention.
Keywords: Drive-thru, using attitude, satisfaction, repurchase intention
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