| Summary: | 碩士 === 南臺科技大學 === 多媒體與電腦娛樂科學系 === 103 === In the modern prosperous city, demonstration spaces like museums or galleries had become an indispensable role in the city. However, due to the growth of trade and economic cooperation, display design has become one of the sharp weapons in marketing. In the actual display activities such as the shopwindows, shops, museums, theme parks, trade shows, even temple fairs or lantern festivals indicate that display design is a complex of all the designs. Except to the basic graphic design, the commercial design, advertising design, product design, architectural design, interior design are also included in display design. Their main purpose is to attract customers, that must arouse their curiosity and create visual freshness, and therefore the main image should be designed more rigorously to impress consumers. The three-dimensional display space planning are as same as the corporate identity design (CIS), from building a certain topic, the internal display planning, to the line planning and color application……, etc. are indispensable elements of the overall activities.
This study builds the theoretical basis according to the literature study for exploring visual communication design, display design, and space syntax. Case study is applied to investigate all types of display design cases that the researcher had been actually participated in, and then to explain the design process, precious experiences, and the products. The results show not only offer a reference for practical application of display design, but also enhance the researcher’s ability of exhibition planning and main image creation in the design process, as well as find the insufficient designing capacity, and therefore to learn more skills of the displays arranging and line planning.
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