Study on The Creative Living Design of Ceramic Art Studio with Home Stay

• Main Authors: Tan Su Ping, 陳素彬
• Other Authors: Lay Meng Ling
• Format: Others
• Language: zh-TW
• Published: 104
• Online Access: http://ndltd.ncl.edu.tw/handle/49021391529061608702

碩士 === 南臺科技大學 === 數位內容與應用設計碩士班 === 103 === This research is originated from the entrepreneurial vision about a ceramic art studio with homestay service run by both the author and a friend. After reviewing scientific lectures, the researcher find 4 major elements of creative living design, namely product, service, promotion and space, are exactly the niche and key features of this composite business run by them both. Therefore, researching goals are separately described as below. (1) Taking 3 stores available for ceramic art studios and homestay service for example, various contexts and influential factors of creative living design are summarized. (2) The forms shown by summarized different creative living designs and the composite business model are provided for the reference about the foundation of self-owned business and subsequent researches. This research is conducted by means of qualitative researching through case study, the data analysis method based on the grounded theory and field observation for data collection and analysis. It aims to explore the internal contexts of 3 individual stores, namely the Bu Nong Gong Fang Homestay located on the Baihe District of Tainan City, the Lin Jia Homestay located on the Meinon District of Kaohsiung City and the Family Pottery located on the Hengchun Township of Pingtung County in view of 8 researching items. It is meant to find the factors to affect the aesthetic connotation of products, service experience, activity experience and the aesthetic connotation of space in this kind of business, as well as the current status about the division of work for business operation, with researching goals achievable. In this research, after exploring the internal contexts and influential factors of different creative living design, there are 3 kinds of business operation models of the stores providing ceramic studios and homestay service summarized, inclusive the one-person running stores providing ceramic studios and homestay service, two-person running stores providing ceramic studios and homestay service and the stores with the ceramic studio and homestay service separately run by two different persons. The products of ceramic art can be used to express the aesthetic connotation through the combination of appearance, glaze colors, firing methods, cultural symbols, images and story contexts. The emphasis on delicious breakfast, neat environment and satisfying demand is a different way to express service experience. The activities for ceramic art can be used to fulfill the experience demand through different procedures like the methods of coiling, pinching and slabbing. The ways to express the aesthetic connotation of space include 3 different kinds such as keeping existent space, reappearing traditional architecture and the reference to the external appearance of historical sites.