To Explore Students’ Perceptions and the Influence of Social Networking Sites on Learning

• Main Authors: Chiu Ching Chang, 邱慶彰
• Other Authors: 楊棠堯
• Format: Others
• Language: zh-TW
• Published: 104
• Online Access: http://ndltd.ncl.edu.tw/handle/75yf8j

碩士 === 南臺科技大學 === 資訊管理系 === 103 === This study proceeds the analysis student groups use the social network service. The sampling method is convenience sampling, and choose a private University of Science and Technology to be the sample of this study, and use descriptive statistics and frequency distribution data analysis to analyse the sample data. Next this study based on UTAUT model, and use PLS data analysis to and valid the model. It was found that the intention to use for the social network service of student users will be affected by the performance expectancy, effort expectancy and Social Influence, and behavior to use will be affected by intention to use. The results are provided as a reference network with schools to introduce social network service.