| Summary: | 碩士 === 南臺科技大學 === 商管專業學院 === 103 === This study explores evaluating and selecting English learning center locations
from an investment viewpoint, which must consider may criteria to possibly ensure
investment success. The considered criteria in evaluating English learning center
locations can be qualitative, such as substantiality and accessibility, or quantitative, such
as profitability and cost. Moreover, criteria may have different importance. Thus, fuzzy
multiple criteria decision making (MCDM) can be a suitable method to assist in
evaluating English learning center locations. The purpose of this research is to propose a
fuzzy MCDM method to help an investor to evaluate English learning center locations
and select the most potentially profitable one. Fuzzy MCDM provides an effective
framework for comparing English center locations that involve evaluation of multiple
criteria. Both qualitative and quantitative and the different importance weights among
criteria will be considered in the model. The membership functions of the final
evaluation value can be developed by using “α–cuts” and arithmetic operations of fuzzy
numbers. The defuzzication of maximizing set and minimizing set method is suggested
to rank all the final fuzzy evaluation values to assist in decision making. A numerical
example demonstrates the feasibility of the proposed method.
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