Factors Influencing on Purchase Intention – A Case Study of Japanese Style Restaurant

• Main Authors: Guan-Ting Wu, 吳冠霆
• Other Authors: 唐國銘
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/gsg848

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 103 === From ancient times human behavior has already begun a "transaction", and how to get consumers willing and sustainable consumption becomes the most important business issues, so the owners must find a way to keep their customers to ensure the Quality development of enterprises. This study is based on the theory of reasoned action, which investigate consumers through the "perception" theory of the business after the "Consumer" arising whether it will further affect the behavior of customer satisfaction, and SPSS statistical analysis software tool, will reliability analysis of samples using hypothesis testing. How can the industry attract the attention of consumers to consolidate their own behavior repurchase intention of consumer groups and consumers in the purchase of goods. The subjects of the Japanese-style restaurant industry consumer groups, will use the survey questionnaire survey of motive consumers to dine here, is expected to be one hundred and fifty copies of valid questionnaires investigation according to the size of the food and beverage industry.