| Summary: | 碩士 === 樹德科技大學 === 金融系碩士班 === 103 === Smart phone integrated communications and PDA personal digital computing system, became a personal smart handheld devices,was originally only voice and text communications-enabled mobile phones inject new life, but also for the communications industry to bring huge business opportunities. With the advent of 4G mobile Internet era of smart phones is also derived from a variety of software and hardware in order to provide consumers with more diversified services. At the same time, the integration of each software, hardware, operating systems and communication platforms, will become smart phone manufacturers are most important issue.
In the smart phone market continued good future and under increasingly vigorous, firm active in various fields to enter the industry, the market is more competitive, combined with advances in smart phone applications, the industry''s research and development direction and marketing strategies will dominate Manufacturer seize the success of the market. Therefore prior to decision-making, we must first do the analysis of the individual-oriented, will be the overall environmental analysis in this study, five forces analysis, internal analysis and dynamic capability IPOM competitive analysis are discussed to explore the smartphone industry and Apple and Samsung camps The current status and future.
Keywords: smart phones, the overall environmental analysis, industry analysis, resource based view, dynamic competition analysis
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