The study of impact factors about motivation for purchasing product-for example bicycle

• Main Authors: Guan-Ting Chien, 錢冠廷
• Other Authors: 劉念德
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/9du54q

碩士 === 樹德科技大學 === 生活產品設計系碩士班 === 103 === The invention of the bicycle helps human to move without foot and extend the activity areas. The transport innovation in modern society, bicycle is not only the human primary transportation tool but a new clever pattern of sport without pollution. The fanciers purchase the bicycle following the guidance such as safety and personal preference. This study was expected to explore the bike fanciers’ purchasing opinions to influence by the product design elements of the bicycle in the future. The study by literature analysis influences purchasing intention to find a suitable product design of dimensions and metrics. It followed by expert’s opinion consultation of the whole business experts exchange views, and summarized the analysis level procedural law (analytic hierarchy process, AHP) to calculates demand and indicators of various dimensions. The complete index of design elements influence purchasing patterns willingness of the products, and finally investigate the current consumer perception questionnaire. The most value of the reference index provides bicycle designers to create the new patterns. The results of that analysis, the Kaohsiung-Pingtung area population engages the leisure activities of Bicycle respondents. The factors affect the bike purchasing for three assessment criteria following in order to "product functions", "popular elements", and "personal preference".