A rhetorical analysis of televised financial News: A case study of “Sisy’s FINANCE WEEKLY”

• Main Authors: Chun-cheng Tsao, 曹淳誠
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/he735w

碩士 === 世新大學 === 口語傳播學研究所 === 103 === This paper aims to explore a rhetorical perspective of televised financial News, which is a narrative. And Chosen “quantitative easing” (QE) report from a famous TV program “Sisy’s FINANCE WEEKLY” as a case study. By using narrative criticism, which TV News is a narrative, to identify the case’s major object and to determine its features, its main feature and strategy can be determined. Use the above of the results to determine which the major object is appropriate or not, and also the narrative probability and fidelity from narrative paradigm. Then, study combines these results with TV news structure and Journalistic values and ethics to make discussions. Conclusions of this study are as following: First, this program’s strategies are more audiences-oriented. Second, this study shows two different types of rhetorical perspective, which are “persuasive” and “identity”. Third, the news report of this program contains highly credibility and reliability, also shows the personal style of it, but it’s far away from audiences’ live experiences. Overall, this paper suggests that the narrative way of this program could be more connected to people’s life experiences, which help making News with more impact in this society.