The Influence of Media on Travel Decision Making - A Case Study of Group Tour to Japan

• Main Authors: WAN-LIN YU, 游涴麟
• Other Authors: Chr-Ji Chen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/hagcvd

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 103 === Media is very much a part of everyday life.You can send and reccive message everywhere.Newspaper, radio, television and magazine face more challenges in the digital age. Mobile devices is changing the media habits, but the mass media still has many advantages. The purpose of this research are as follows:1. Explore the mass media habit.2.Explor the tourism image of Japan.3.Explor the travel decision.410 questionnaires were issued and 385 were returned and valid. The approaches of this research are Reliability Analysis,Descriptive Statistics,Factor analysis,T test, One way-ANOVA and Correlation analysis. The results of this research show:1. The influence of community website is bigger than the influence of television.2.The tourism image of Japan are natural scenery,hot spring and food.There are lots of tourism image about Japan, Japanese tradition culture seems difficult to understrand.But there are something similar to there daily life.The government of Japan tried to develop the tourism industry in recent years, held all kinds of events. Diverse developments in tourism image of Japan.