| Summary: | 碩士 === 世新大學 === 觀光學研究所(含碩專班) === 103 === This study hopes to understand participate Packages tourists demographics statistics and tourism property, and to explore the extent of their relationship and the satisfaction of the existing accommodation quality and content of package tour products, and demographic variables and tourism property with the existing product Packages The degree of satisfaction with the relationship and differences, and regression analysis statistical method validation studies the issues, the results of the current reception tourist package tour products.
The results are shown below:
1. Different demographic variables will affect tourists overall satisfaction of Packages
In the overall satisfaction select Packages preference above to family income the higher the quality of tourism higher on overall satisfaction Packages more attention; that the tourism industry launched Packages, To improve the overall satisfaction, should be particularly pay attention to the majority of family members traveling customer base, which affect the level of protection, the better the quality of their accommodation preferences again travel Transparency rights.
2. The quality of accommodation will affect tourists overall satisfaction of Packages
Accommodation made the better the quality of the tourism industry, the degree of preference for a package tour passengers overall satisfaction of the more obvious, which went Accommodation Facilities degree of perfection as possible, the degree of preference for a package tour passengers overall satisfaction of the more obvious.
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