| Summary: | 碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 103 === In recent years, Taiwan television industry publication about the drama business issues, it is often referred to Chinese drama or Chinese flow concept. In order to discuss the direction of both the type of trendy drama as extending from the front of the drama production industry to shoot and marketing as well as the final broadcast, business scale seems more than ever to run a huge idol. Chinese dramas success in the Chinese mainland, Hong Kong and Singapore, the Chinese overseas markets. Today's Chinese drama really do not particularly like it? At present, research is not yet discussed in particular, therefore, the present study show for the Chinese as well as representatives of the meaning of the whole business model Discussion of doing.
This research uses in-depth interviewing to interview the largest drama production SET and GTV television, but also access to domestic scholars. From the analysis of the interviews, the concept of Chinese drama is regional media market, the main consideration to language and cultural factors, made by Taiwan's push into the Chinese market plays a significant as the main objective. The business model in addition to the basic operations, in enterprises, government grants, training, and other overseas rights sold on the idea, but in the past idol more creativity and diversity.
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