Television dissemination of corporate restructuring and Challenges.With the Richland Production Company market management the strategy analyze for example.

• Main Authors: Kuang-hua Wu, 巫光華
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/zx332z

碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 103 === This study therefore nearly two decades of its own practices and entrepreneurial experience, study "Digital Cultural & Creative : Transition and Challenges of Television Transmission companies " theme , divided by the fertile soil spread the company's market practices and business strategy case study as an example, film and TV Communication enterprise "digital cultural and creative " qualities Research and Analysis , at the same time explore the film dissemination of corporate business strategy , review since 1997 - operating practices 2015 and forward depict the future challenges of the market opportunity for the transformation under , including funds face (Gen. to vote) , personnel face ( cultural and creative ) , the market side ( China and marketing ) , technical ( digital ) , operating surface (R & D ) of the overall strategy to review and respond to the development possible, period to improve corporate body and the courage to meet new challenges, reach business continuity objectives.