The Implementation Of Transnational Business Awards ：A Case Study on Morningstar Fund Awards

• Main Authors: Jing-Jeng Tsai, 蔡璟臻
• Other Authors: An-Chi Hsu
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/b3vbvj

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Compared with other countries in the world, Taiwanese love investment! The fund is one of the people investment tool. Fund investors deemed the fund industry's Oscars, "Morningstar Fund Awards" invest more fund companies competing to compete for the Holy Grail. This study in "Morningstar Fund Awards" activities. Event marketing and brand image impact study spindle. First, a case study of the historical development and operation of evaluation and current situation. This approach to the study depth interviews and secondary data analysis method. Through the activities, the interview to obtain the required information by literature analysis to in-depth analysis. To investigate this event affect the degree of implementation of why this research internal and external development goals formed. "Morningstar Fund Awards" main participants are: Companys (including　"Morningstar Company" , "Smart magazine" and the award-winning fund management company units), Media and Consumers (The investors). Through the awards ceremony, each invested considerable resources for the same event, mutual help expand resources to get "profit" for the purpose of. Achieve a objective of sustainable development. The study by transnational awards event activities, the construction of the brand strategic planning, and help enterprises to identify noteworthy brand business model and marketing strategy, with the most accurate, fast way to reach deeply rooted in the consumer's heart the most effective brand of construction.