The Relationship among Curriculum Design, Quality of Service, Corporate Brand Image, Customer Satisfaction and Customer Loyalty– An Example of SHU College of Journalism and Communications

• Main Authors: Jo-Han Lai, 賴若菡
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/27032242270564065521

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === In recent years, Taiwan's birth rate continues to decline and the number of people receiving education keeps finding new lows, and also under the effect of the aging of the baby boomers, the education market faces a diminishing growth rate. The Taiwanese education market finds insufficient domestic demand from the local students, and with the current situation that the foreign universities frequently advertise in Taiwan and enroll Taiwanese students, Taiwanese educational system faces a new challenge that was never before seen. In this study, curriculum design, quality of service, corporate brand Image, customer satisfaction, and customer loyalty are discussed to explore the needs of the students, to increase the students' satisfaction appropriately, and to find the influence of customer loyalty in order to find the suitable method to sustain the Taiwanese education system. This study focuses on the opinions of the students of the College of Journalism and Communications of Shih Hsin University, and observes the current strategy of Shih Hsin University.