The Relationship among Food Quality, Perceived Value, Brand Image, CustomerSatisfaction and Customer Loyalty: An Example of Krispy Kreme Doughnuts
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Abstract In this study conducted a research on consumers who consumed Krispy Kreme Doughnuts. This study explored how customer satisfaction and customer loyalty were correlated and influenced by food quality, perceived value, and brand image, and would...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44028572109823475870 |