The Effects of Electronic Word-of-Mouth on Consumer Purchase Decisions : The Social Capital Perspective
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Owing to various forms of development in technology and mass media communication, well-developed Internet platforms, and widespread use of mobile devices, the traditional word-of-mouth approach has evolved into the electronic word-of-mouth (eWOM) with th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73416142244007515733 |