Content Analysis 0f Facebook Page Management：A Case Study of 2014 Taipei City Mayoral Candidate LIAN,SHENG-WENandKE,WEN-ZHE

• Main Authors: YU-HUA HO, 何宥嬅
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/08094512636514585509

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === The aim of the study is to understand of the role played by the Page on Facebook during 2014 9-in-1 Taipei Myoral election. The Page of Sean Lien, the candidate of KMT, and that of Ko Wen Je, the candidate of Non Partisanism Affiliation are the object of analysis. There are four aspects discussed below. First of all is to exame what kinds of messages will be exposed on both of the Pages, and how they are presented. The second step is to inspect what the differences between the information subject categories on them are. The third one is to look into what the dissimilarities in likes, sharing and comments of information subject from online users. The last one is to analyze what differences among likes, sharing and comments of information presentation. The ultimate concern of the study is to organize the campaign strategies which are used on social networking. By content analysis, that is, analyzing the interrelations among information of the Page on Facebook, the strategies will be seen to take effect. One result of the study is that in the presented form category, Sean Lien adopts texts and links as his presented form mos, while Ko Wen Je uses texs and images (photograph). The second of part of it is that in the information subject category, both of the candidates mainly present their political philosophy. The third is to focus on disseminated contents. The voters of Sean Lien like the information about political issues most, while those of Ko Wen Je like information about activities. From the above analysis, candidates will contact lots of potential voters, groups and parties by the Page on Facebook, a powerful tool. Being a candidate can not but emphasize the importance of the social networking.