Media Effectiveness of Business Event Marketing : A Case Study on Metro Street Dance Contest

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Street dance has become the most popular activity for Taiwanese teenagers in recent years. Influenced by the trend of pop culture shock, street dance turns into the new social style for Taiwanese teenagers, therefore, the population of street dance teen...

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Bibliographic Details
Main Authors: Ya-Min Tseng, 曾雅敏
Other Authors: Wen-Kuen Lo
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/x3w4cg