The study of the mobile device game for relationship among brand image, brand trust, perceived value of the relationship between customer satisfaction and customer loyalty : take Tower of Saviors for example.

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 103 === Development of mobile device is getting mature; therefore, it creates the change of the reception of customers receiving and passing information. Mobile devices have become a personal entertainment center and the games on the mobile device have larger m...

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Bibliographic Details
Main Authors: Hsi-Kun Li, 李錫錕
Other Authors: none
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/68a3wh