| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === Taiwan is located on the Circum-Pacific Seismic Zone,and Taiwan have such as high density of the hot springs and geothermal due to the stratigraphic frequent.The hot springs has become another development spindle of service industry,because the increase of Gross national income and attention of the quality of life in recent years.Due to the rapidly growing of the spa industry in recent years, with the increase in consumer demand for the leisure life, the spa industry do not want to be static, so they developed a new technology, smart hot springs machine.
Hot springs machine, we can simulate Beitou white sulfonic springs or Wulai carbonate springs, and enjoy the spa with natural springs bathing fun by the small remote control, and the life environment like in vacation at home isn’t and out of reach dream now.We just can cross the miles to find a spa or wild hot springs in hot springs area when we want to go to a hot spring. It's not only need to spend precious time and money, but also have to worry about the spa ingredients and water quality whether it be in line with standards.With smart hot springs machine, when the end of the day home, you can easily enjoy like in natural hot springs, and lift the day's exhausted at any time.
Because we can go to a hot spring at home now, it's based on the analysis of consumer behavior in this study, and combined with perceptual image, perceived quality, price acceptance, symbolic value, emotion value, functional value and customer satisfaction of hot springs machine in direct or indirect relationship for the intention of purchase again.The respondents were taken by the user used to use the smart hot springs machine in this study, and the data collection was carried on by network questionnaire.
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