A Study on User Behavioral Model of Online Game Players - A Case Study of Tower of Saviors

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === The advent of the information age, technology is increasingly developed, so that today people are more dependent on 3C products, computer, tablet, mobile phones have been innovation, plus Internet developed, fiber generation, smart phones is constantly in e...

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Bibliographic Details
Main Authors: WAN-LUN TSAO, 曹菀倫
Other Authors: Liaw Horng-Twu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/7nmuwm
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Summary:碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === The advent of the information age, technology is increasingly developed, so that today people are more dependent on 3C products, computer, tablet, mobile phones have been innovation, plus Internet developed, fiber generation, smart phones is constantly in evolution, 4G Internet both are advancing speed of light magnification, therefore, online games, will follow the continuous innovation, while your phone is, APP has been refurbished along with the game is played, the content. Because of the increasingly rapid pace of social, but also so that the pressure of this century, people who are more benefits increased. The entertainment is Jieyou Chou, bring joy, so from the old-fashioned clip doll games, the online game "Paradise" to the mobile phone game "Tower of Saviors," appeared in the show in the people need to express Pressure needs and urgent solution. This study will be "Tower of Saviors" cases, online game players to explore behavioral patterns, including age, sex, place of residence, education, occupation, income, etc. will affect the behavior of the players of the game, taken to a questionnaire to collect information , and the analysis, in order to provide for online game development companies in the production of the game, when the reference marketing game. That through this study, still mostly men on online gamers sex ratio, age 40 years of age in the majority, which also affect the game time, length, and consumption, while most of the players are very great importance of the game beauty, gorgeous, it will also be herding community impact.