| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === Mobile Application through the application of innovative services begin with download software market known to use for the public. This study focus on understanding the bank customers’ awareness with using the Mobile Banking Service and learning about relevant actions on realizing the bank’s banking services provided meets the needs of the bank customers. Through the use of willingness to act Bank survey questionnaire analysis, provided by investment banking operations of banks and the development direction of reference in order to create a win-win vision to service providers and mobile banking users. The study was to investigate the impact from the bank customer’s perspective of the key factors to use Mobile Banking affecting the use of bank operations. Through the Technology Acceptance Model (TAM) for research infrastructure, adding Perceived Risk Theory and Innovation Diffusion Theory (IDT) to explore the use of will. 513 questionnaires were collected by bank customers as empirical analysis of samples. The Analysis found that: "perceived ease of use" for "perceived usefulness" has a positive correlation; "perceived usefulness" to "use attitude" has a positive correlation; "perceived ease of use" and "Iinnovations " have a positive correlation ; "Using Attitude", "Perceived Usefulness", “Innovations Diffusion” are all for "Willingness to Use" in positive correlation. "Perceived Risk" and "Willingness to Use" is not negative correlation. While bankers develop mobile applications for business, and if the customer can be reached with the banks perceived usefulness, under-use, low-risk and the use of innovative trend leading premise, can effectively improve the use of the willingness to use business applications.
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