A Study on Customers' Usage Intention of 4G Based on Technology Acceptance Mode

• Main Authors: YI-JUNG LEE, 李宜蓉
• Other Authors: Ming-Huang Guo
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/27712149224023515776

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === 2014 Taiwan into the 4G generation, how have achieved licensed carriers to allow users to upgrade to 4G in existing services, is currently the subject by focusing on the carriers. According to the Institute for Information Industry (III) FIND Institute of innovative applications and services and Mobile First Investigation Team, on December 27, 2014 released the latest report found that Taiwan's 12-year-old (or more) people have been 8.9% use 4G action Internet Services. However, in the case of the base station is not yet perfect, 4G will replace 3G, smart phone replacement tide driven by everyone's attention. This study by the consumer point of view, the use of Technology Acceptance Model of consumers 4G intended use, then to understand subjective norms, perceived usefulness, perceived ease of use, service quality and perceived value and other dimensions affect the user's intention to use 4G to facilitate understanding of the direction of 4G users to convert to break it. Through the study found, The carriers must provide the user the difference 4G and 3G, and by creative advertising and publicity, so users impressed Following word of mouth, increased visibility; and passing a subjective standard implants to enhance the user for the usefulness of cognitive 4G. The current 4G network coverage is not perfect, but the customer's instructions, informed and active preferential treatment problems will make 4G mobile Internet users believe that it is useful, there is the conversion value.