A Study on Purchase Intention Related to User's Perception with Health Food
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 103 === The primary purpose of the study is to investigate fundamental factor that motivate consumers to purchase dietary supplement, which are perceived quality, perceived value, intellectual capital, product involvement, and purchase intention. The survey, based...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05698277171949380836 |