The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === With the development of the society, people desire to express themselves more than ever before. Dress code is one of the most straight ways to show people’s characteristics. More and more clothing brands come into our life, and some perform well and some do...

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Main Authors: Chun-Jung Hsueh, 薛春榮
Other Authors: An-Chi Hsu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/d4de52
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spelling ndltd-TW-103SHU053750092019-05-15T22:08:26Z http://ndltd.ncl.edu.tw/handle/d4de52 The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example 服飾品牌的經營與管理:以湯尼威爾品牌為例 Chun-Jung Hsueh 薛春榮 碩士 世新大學 傳播管理學研究所(含碩專班) 103 With the development of the society, people desire to express themselves more than ever before. Dress code is one of the most straight ways to show people’s characteristics. More and more clothing brands come into our life, and some perform well and some do not. How to operate and manage a company becoming a sustainable corporation is a vital topic. The concepts and approaches of brand operation are also very important topics to study. In terms of brand operation and management, brand itself will first come into our mind. So-called brand is a symbol, which engraves on people's mind. For clothing brand, brand itself is the source of value. The brand symbol combines many vital parts, including corporation value, culture, product explaination, quality, science and aesthetics. Through creative marketing strategy and combining brand characteristics, brand communication, sales and brand management, brand name and reputation will have an impact on consumers, and win the support from them. This thesis will take a clothing brand for example. Brand operation mentions about different approaches, including product design, marketing and internal operation procedures, etc.. For brand management, it emphasizes on how a clothing brand to win a market through different management ways. An-Chi Hsu 許安琪 2015 學位論文 ; thesis 74 zh-TW
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description 碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 103 === With the development of the society, people desire to express themselves more than ever before. Dress code is one of the most straight ways to show people’s characteristics. More and more clothing brands come into our life, and some perform well and some do not. How to operate and manage a company becoming a sustainable corporation is a vital topic. The concepts and approaches of brand operation are also very important topics to study. In terms of brand operation and management, brand itself will first come into our mind. So-called brand is a symbol, which engraves on people's mind. For clothing brand, brand itself is the source of value. The brand symbol combines many vital parts, including corporation value, culture, product explaination, quality, science and aesthetics. Through creative marketing strategy and combining brand characteristics, brand communication, sales and brand management, brand name and reputation will have an impact on consumers, and win the support from them. This thesis will take a clothing brand for example. Brand operation mentions about different approaches, including product design, marketing and internal operation procedures, etc.. For brand management, it emphasizes on how a clothing brand to win a market through different management ways.
author2 An-Chi Hsu
author_facet An-Chi Hsu
Chun-Jung Hsueh
薛春榮
author Chun-Jung Hsueh
薛春榮
spellingShingle Chun-Jung Hsueh
薛春榮
The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example
author_sort Chun-Jung Hsueh
title The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example
title_short The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example
title_full The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example
title_fullStr The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example
title_full_unstemmed The Operation and Management for A Clothing Brand: Taking TONY WEAR for Example
title_sort operation and management for a clothing brand: taking tony wear for example
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/d4de52
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